New Web Portal of HR Tools for SMEs in Australia and New Zealand
One of the leading HR consulting firms based in Brisbane recently developed a web portal of online HR platforms from around the world, targeting specifically micro, small and medium-sized enterprises (SME) in Australia and New Zealand.
The Optimum Consulting Group was established in 2003, with its core competencies on recruitment, general HR, and employment and industrial legal services for medium and large enterprises. Recently, it has diversified to tap into the SME market in the ANZ region by offering affordable, do-it-yourself HR tools. According to the Australian Bureau of Statistics, in 2016, 97% of the 2.2 million active businesses in Australia have 19 employees or less.
"We saw an enormous opportunity in the SME market which may not have any established or sophisticated HR systems and personnel, but urgently need HR support," according to Optimum's General Manager for Insights and Innovation, Jason Buchanan. "For the 2.5 million SMEs in Australia and New Zealand, getting the perfect HR solution has been a trial-and-error experience," Buchanan said. "By launching Optimum-Direct.com, we can now offer SMEs a new option where they no longer have to look for needles in digital haystacks for the right HR tool. They just need to browse our menu of commercially-successful partner HR platforms, and find the perfect HR solution they need."
In November of 2017, Optimum-Direct.com was launched, with a robust library of in-house and 3rd party HR tools in the areas of recruitment, employee assessments, HR information systems, learning and development, performance management, and compensation and benefits. "We vetted these HR tools with effectiveness and affordability as the main criteria, the two basic features an SME would be looking for," added Buchanan. "Instead of a rollercoaster journey of trying and testing their options for human resource management, they just need to subscribe to any of our partner HR tools and immediately automate entire HR functions."
Optimum Direct's stable of online HR tools include globally-acclaimed software solutions such as Namely, BambooHR, JazzHR, Flevy, Talent LMS and Avvanz, and proudly Australian-made brands such as Employment Hero, Kinetic Innovative Staffing, Kapiche Text Analysis, The Juicy Effect and EmployeeLife Surveys. You can view their complete list of partner HR solutions here.
About the author:
Dondi Alentajan is the Principal Consultant for Alentajan Business Consulting and serves as a consultant for Optimum Direct, a web portal for the best HR tools and software for small business. He was recognised as a “Marketing Maverick” by Business World in 2012, and he headed the Marketing Team nominated “Best Marketing Company” by the PMA for two consecutive years (2010 & 2011). His primary work mission is to help companies and their customers be happier together.