Recruitment 101: Where to Post Your Job Ads
(This article is a revised excerpt from the e-book The Great 8-Step Guide to Hiring Well. You can download it for free here)
Some of the common questions we encounter from new recruiters would be: Where is a good place for job postings? What are the best places to post jobs for free?
There are a number of options (free and paid) available to you, and it can be overwhelming. In this article, we have outlined the most necessary options you will have to explore to be sure you've left no stone unturned.
#1: Post on your company website and social media
Aside from just posting it, make sure to have the following elements for your website and social media accounts:
- Make each job post easily shareable to personal social media accounts. Have social share buttons visible for each social network (Facebook, Twitter, LinkedIn, etc.)
- Create a special tab in your website and Facebook pages for recruitment. “Careers”, “We’re Hiring”, or “Join Us” are the typical labels for these tabs (Consult with your web developer for this. For Facebook, you can click here, or here if you’re the developer)
- Tweet about the latest job openings. Make sure to tweet one job opening at a time, to make it easily re-tweetable especially by your employees.
#2: Go old-school
Put a sign at your store window. Or put up a small billboard on the empty side of your building’s parking lot. Put up tarpaulins at the lampposts of your driveway.
Look for ways to promote your job vacancies that will not come with a monthly rent.
#3: Ask your best employees
Check with your best employees, especially ones that have a similar role as the job vacancy, where they found your company when they applied with you. Chances are, those job boards can yield excellent results in applicants.
#4: Free job ad sites
Take advantage of free job ad sites and, as we said, cast as wide a net as possible. In Australia, here are 10 of the most popular free job sites available:
#5: University career centers
Get in touch with your local colleges and universities’ career centers. They would be more than willing to post your job ad, and even endorse resumes of their recent graduates.
Seek out not-for-profits that help their clientele find meaningful employment for their clientele that need jobs and start anew.
In Australia, you can find not-for-profits such as Omni Pathways for veterans, partners of the government’s Humanitarian Settlement Program for refugees and immigrants, and the McAuley Community Services for Women for victims of domestic violence.
#7: Top job boards
Aside from the free job boards mentioned earlier, make sure to try the top paid job boards. In Australia, LinkedIn, Adzuna and SEEK should be at the top of your list. Look out too for Google for Jobs when it rolls out outside of the US.
#8: Automate your job posting
With ATS, the entire recruitment process is also automated, including scheduling of interviews, email follow-ups, applicant progress monitoring, and applicant ranking.
If you want to get all of the tips to recruiting well, you can download the free e-book The Great Eight-Step Guide to Hiring Well by clicking below:
About the author:
Dondi Alentajan is the Principal Consultant for Alentajan Business Consulting and serves as a consultant for Optimum Direct, a web portal for the best HR tools and software for small business. He was recognised as a “Marketing Maverick” by Business World in 2012, and he headed the Marketing Team nominated “Best Marketing Company” by the PMA for two consecutive years (2010 & 2011). His primary work mission is to help companies and their customers be happier together.